Acqua Limone was founded in Gothenburg (a cute little town in Sweden) back in 1979 and it’s not without a splash of childhood nostalgia I remember this brand from our family vacations on the Italian Riviera when I was a small kid (and damn, I did give away my age a bit there). Then Acqua Limone kinda was forgotten for a couple of decades, but now they’re finally back! Thankfully not all things from the late 80s and early 90s have made a comeback such as tans from hell, those puffy shoulder pads or those horrendous hair-dos although I’ve heard grunge is having a semi revival. There was a nice care free pink bubble gum atmosphere in the 80s though (or maybe my memory’s blurred by nostalgia and pics of Madonna and MJ) and Acqua Limone brings me back to those days when pastels were THE shit with their vast range of sweaters, hoodies and tees with every pastel thinkable accompanied by their ever so recognizable logotype.
I’m in love with this off white hoodie and as I’ve just landed in Paris for Fashion Week I’ll be wearing both my aqua colored and pink pastel Aqua Limone sweater (pics will come later, promise) during daytime activities just to break up the ever so monochrome black dress code of the fashion mob which is uh, dull. And whoever said you can’t wear pastels in the fall season? Of course you can!