People often think of fashion as something superficial and a waste of time. To some extent I can agree, especially if you read some of the blogs out there proclaiming “fashion is my life and I could kill someone to get that bag from xx” or whatever. I never take fashion seriously although I love clothes. I love breaking rules and just combining whatever comes to my mind with no regard to what’s “appropriate” or “how it’s supposed to be”. But is fashion a waste of time? No!
One reason is that fashion and many labels within the fashion industry actually do a lot to give back to the community. All from large retailers to smaller brands are realizing the importance of social awareness being part of their brand strategy and brand image. It can be everything from seeing to it that the rights of the workers in the factory producing the garment are actually getting a decent salary and good working conditions, to saving rainforests or as in November, raising awareness about men’s health by engaging in what is called Movember.
Movember is an annual event (and an influential NGO) that includes growing moustaches during November to raise awareness for men’s healt issues. I originally thought this only was about prostate and testicular cancer, but now know it’s more than that and for example aims to destigmatize men’s suicide. Men’s health is something that is not often talked about and men themselves are usually not too keen to open up on health issues, especially mental ones. The basic idea of Movember is to reduce the number of preventable deaths and to someone like me who’s been through a lot this means the world to me.
So in order to raise awareness, show my support, but also to raise funds for this important cause I’m attending a charity event at Renaissance Hotel in Malmö here in Sweden tonight to support the cause. As I’m not one to grow a moustache (I seriously cannot as there’s no such thing as facial here surrounding my lips, haha) I’ll go to this event wearing these moustache socks from Super Duper Socks (from our beloved neighbors Norway) showing I care. It’s only a symbolic gesture, but I want to be part of raising awareness. Men’s health is far too important to ignore and something we need to start talking about. So here’s to Movember!