The Swedish fashion brand, F.A.S. was founded in 2013 by Firas Al-Saffar and their ambition is to design clothing that attract conscious people, regardless of age and sex. Their intention is to create timeless garments combining Scandinavian minimalism and influences from Southern Europe. Their pieces tend to be cool yet elegant, and are meant to last longer than temporary trends, just like me that is. And here’s what’s really hitting it off for me:
We are contemporary. We are urban. And we cross lines.
That’s what I am, or at least, want to think I am. I am contemporary, I am urban and gosh do I cross lines.
The values of F.A.S. are to my liking too as they love fashion, but love responsible fashion even more. They believe that the creation, production, marketing and retailing of their collections should as far as possible be done with respect taken to values such as environmental sustainability, animal protection and fair trade.They also highlight and give their view on current international humanitarian happenings such as the ongoing refugee situation in Europe. If I haven’t said it before, I’ll say it now. I adore companies that are socially aware and actually take responsibility and give back to the community. That is why this is yet another Swedish brand I’m more than proud to wear!
I am contemporary. Well, both yes and no. I keep myself updated on trends, but I don’t follow them much as I use whatever I think looks good on me no matter what the occasion or what season it is. If you’ve seen Midnight in Paris you might be familiar with the term Golden Age Syndrom which I in many aspects suffer from. I believe I’m born in the wrong decade or even century and would have loved to experience the Belle Epoque in Paris in the 1880s, the roaring 1920s or why not experiencing all the free love that was going on in Woodstock. With that said I am quite happy to be living in our current age and do keep up with all that’s going on in the world, both regarding pop culture, but also news and important events occuring around our globe as I think being intellectual is somewhat of the sexiest thing out there.
I am urban. Uh, yes. There’s not much more to that than I’ll add that I love cities. I love the dirtiness of New York and London, the stunning streets of Paris, the beautiful sunsets in Rome, but most of all I love Stockholm. I am immensely proud of Stockholm and here’s some hard facts for you. Stockholm is a hub of talent and technology, and the second most innovative city in the world after Silicon Valley. Stockholm is open, tolerant and vibrant where you can work hard, build a career or start a business and still have a very high quality of life. That combined with an immense variety of culture and entertainment in one of the most beautiful cities in the world attracts top talents from all over the world. And oh, did I mention that computer programmer is the number one career choice in Stockholm? Not for me though as I’m really not that uh, technical. I’m not going to start namedropping a lot of things just because of patriotism, but to mention one company everyone knows of, Spotify is an example of what we Swedes are up to nowadays as well as other startups such as Happy Socks, Daniel Wellington, along with numerous designers such as the one I’m wearing in this post.
I cross lines. I’ve brought this up in so many previous posts that I’m not going to mention it again, but yes, you are allowed to screw conventions and define etiquette and rules in society as long as you know them by heart. It is then, and only then, that you are allowed to cross lines.
I’ll finish off this post by getting back to Stockholm and how it attracts talents from all around the world. These talents would not be here if it wasn’t for the open borders we have. Or at least had. Due to current events in the world, the world has become a much more restricted place (the refugee crisis, Brexit, Trump) and our borders are not as open as they once were. I want everyone to be able to enjoy the Sweden I am so proud of, but right now all I can do is to take a stand and say “Je suis un habitant de la multiculturelle Suède” (I’m a resident of a multicultural Sweden) and darn proud of it. Just as I travel the world, I want the world to travel to us.