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LFWM – What’s trending AW17?

LFWM – What’s trending AW17?


During London Fashion Week Men’s I got to take part of approx 20 wonderful shows and presentations. I haven’t featured them all here though, but it’s not due to me disliking the shows, rather the light being unsuitable for my yet close to non existent photo skills. The pictures (if not otherwise stated) however, are taken by me, so bare with me (I promise I will practice on my photography skills). My review will be alphabetical so you won’t think I favor any company above the other, but of course I’ll point out my favorite pieces and trends for AW17 which were shown at London Fashion Week Men’s.

Barbour International has its background in motorcycles and celebrates this long and rich heritage which they have since 1936. The International jacket, with its distinctive diagonal chest pocket originally designed to hold a map, remains in manufacture and has been picked up by classic bike aficionados and fashionistas alike. I myself own for example a Liddesdale Heritage jacket among some other pieces which is a great example of what this company does. They are very classical and stick to their heritage, but with modernized cuts and new technologies and materials.

Berthold was a new acquaintance to me. The clothes are characterised by a utilitarian sense of color and a silhouette that is free from defined shape in modern technical fabrics, light Italian wools and thick English cottons. As I’m moving more and more towards oversized fabrics, this collection really spoke to me.

Blood Brother is a British fashion brand with a cutting-edge approach to creating menswear, footwear and accessories collections. Blood Brother defines itself by a highly distinctive, precision-led aesthetic. With its signature nod towards a utilitarian visual language, its sartorial garment construction and its iconic technical outerwear, Blood Brother fuses the subtleties of contemporary fashion design and garment construction with the essentialities of comfort and functionality. Here we’re once again speaking my language. As much as I love color, some monochromatic pieces in your wardrobe is a must.

Bobby Abley. Ok, there really is no hiding the fact that I am absolutely in love with this brand which was unknown to me before this show. Bobby Abley is known for his unique charm, wit and humour (it’s true, the guy is hilarious which I know from following him on Instagram), blending nostalgic and playful imagery with a contemporary menswear design. Launching his namesake label in 2012 and receiving a place on the prestigious MAN catwalk for the inaugural London Collections: Men, Bobby Abley is one of the breakthrough menswear names of recent years and now finally known even to me. (Images courtesy of Bobby Abley©)

In between the fashion shows me and my trusted partner in crime, Cosmic Cernica, of course had to update our social media. In case you’re not following me on Instagram yet, do so as there is so much more going on behind the scenes than I can fit into blog posts or a picture on Instagram so do make sure to check out my Instastories. While standing outside the venues it’s har NOT to get shot by a photographer and this one outside 180 the Strand was taken by Pietro Recchia.

Harrys of London was another pleasant surprise which I didn’t know of before I went to their presentation (really beginning to sound ignorant here…). For AW17 the brand launched a capsule collection of bags, luggage and small leather goods, all thoughtfully designed to perfectly complement their extensive footwear collection. Unfortunately I only showcase some of the shoes here, but the totes as well as a travel pillow in rabbit (!) were absolutely amazing.

KTZ designs men’s and women’s ready-to-wear clothing with couture detailing known for its raw energy and contemporary urban edge, but also for embracing ethnographic references and multiculturalism. This probably was THE coolest show I was at and the clothes, well, you’ll see me wearing them some day very soon! (Photo credentials: Paolo Steve)

Yet another favorite show of mine was maharishi. maharishi literally translated means ‘great seer’. The brand was started in 1994 with a vision to create environmentally sound, fair-trade produced, long-lasting, high-quality, utilitarian clothing. The collection has always included hemp and natural fibres, organic cottons and recycled military clothing.
maharishi has evolved into one of the UK’s most influential designer labels, offering men’s, women’s and children’s collections available from exclusive fashion retailers worldwide. Founded by Hardy Blechman, Maharishi carries a strong ethos of respect for nature while utilising the latest technology. Here we can spot some of my favorite trends for AW17 (heck, I’ll use them and am already using them before that): pink, olive green and camouflage!

Nigel Cabourn. As the only (semi) decent pic I got from this presentation was the one to the right, I filled it up with the two invites to this presentations as Nigel Cabourn wasn’t only showcasing his own design, but also presented a collaboration with the Swedish brand Peak Performance. Hailed as a cult British designer, Nigel Cabourn has worked in the industry for over forty years producing collections, which are not influenced by ‘fashion’ trends but driven by inspirational stories of real people in history and vintage military, outdoor and work wear pieces. Those 40 years have really paid off well as his collection (as well as the collaboration) was quite astounding!

Phoebe English Man is originally a luxury womenswear label creating garments with an attention to precision and beauty who now introduce an exclusive capsule collection for men along with the Core Collection. Through the resurrection of lost, forgotten or little-used techniques, Phoebe English Man hopes to raise a respect for construction rather than decoration and bring a new dimension to young London design. Their presentation was really special and their pieces were beautifully crafted. (Pictures courtesy of Phoebe English)

Another label I was to discover was Private White V.C. The Private White V.C. brand pays homage to its namesake, WWI hero, Private Jack White. The clothing line has a subtle nod to Jack’s military legacy, with many items based on classic wartime pieces, updated with added functionality and detail for the modern man. Converting to androgyny for AW17, Creative Director Nick Ashley sought inspiration from Private White V.C.’s female customers for this season’s collection. Using fabrics and cloths Private White V.C. has developed and adopted itself, the AW17 collection will include double cloth, double face cloth and will briefly flirt with ripstop Ventile. (Pictures courtesy of Private White V.C.©)

QASIMI is a London-based contemporary menswear label that draws inspirations from socio-political issues, architecture as well as contemporary art; offering garments for men who seek an attitude within the conventional clothing and as you can see above, they featured my favorite upcoming trends: pastels and greens. I am overly excited to having had the opportunity to have seen this beautiful collection as well.

To sum it up I can somewhat boldly point out that I am basically ahead of my time as I already wear a lot of greens, pinks and monochrome, not to mention camouflage and colorful pieces (such as in Bobbly Abley’s AW17 collection), but all in all, I’ll be wearing them even more from now on and can’t wait to be back in June for yet another round of LFWM.

During my stay I once again had the pleasure of staying at the Leman Locke like I did a few months ago when I last was in London (read about it here if you haven’t seen that post yet) and you’ll be seeing a post from there coming in a few days, so be sure to check back soon.


  1. Darlene
    Tuesday January 17th, 2017 at 11:18 PM

    Waaaahhh your photos are making me so excited. I am sad because I couldn’t go to any fashion week this year but I am living it thru your blog so, please keep them coming. it also wouldn’t hurt if you could take photos of the hot models. lol


  2. Bernice
    Tuesday January 17th, 2017 at 11:27 PM

    Whoa I love the intense layering of berthold and those blush pieces from Qasimi the best!

  3. Anthony @oh_anthonio
    Wednesday January 18th, 2017 at 12:26 AM

    Love your recap! I know what you mean about trying to photograph shows. The lighting is so harsh and the models move so much haha. I’ve taken a strictly insta story approach to my fashion week coverage because of that. HOpe you had fun!

  4. Jennifer Quattrucci
    Wednesday January 18th, 2017 at 01:09 AM

    Speechless. Yet so much to say. You’ve left me both in awe of the wonderful designs and full of anticipation and excitement to see and learn more. From the Barbour International brand with its blend of classic and new technology to Blood Brother’s contemporary yet comfortable and functional clothing to the amazing Bobby Abley… it all just reminds me of you … your amazing style that takes these unique designs and allows you to wear them in such an effortless chic way.
    I am more than amazed by the Harry of London travel pillow in mink. I just love saying that : Harry of Londin travel pillow in mink. Need one now !
    Yes, my beautiful darling, you have been wearing pink, olive green, and camo all along. It’s no wonder it was found all over AW17. I’m looking forward to seeing more instastories, posts , and reading more here because this is where I learn it all and you never disappoint!!
    Yours truly,

  5. Bryanna
    Wednesday January 18th, 2017 at 01:17 AM

    Ahhhh I was hoping you would post about Men’s fashion week! I think I like it even more the Women’s Fashion Week! Maybe… I’m totally digging all the athletic wear and the geometric prints!

    xoxo Bryanna | Coming in Clutch

  6. Mariann yip
    Wednesday January 18th, 2017 at 04:00 AM

    Wow 20 shows?? That’s amazing! You must have had a busy week but sounds eventful! I can’t wait for NYFW in February!

  7. Stephanie
    Wednesday January 18th, 2017 at 04:25 AM

    I’ve got to say that this was so much fun to read. As a female, I typically give all my attention to women’s fashion trends, but very rarely do I ever regard men’s fashion week for the upcoming men’s styles. This gave me inspiration on what to steer my BF towards during the next few seasons! I’m especially loving the quirkiness of Bobby Abley!

    Stephanie //

  8. Sharon Wu
    Wednesday January 18th, 2017 at 04:53 AM

    Thomas, I am really loving your recap here. The styles are all so fascinating — I can’t seem to pick a favorite. You got such great photos too even though lighting at these fashion shows aren’t always photography-friendly haha. I can’t wait to see more trends! xo, sharon

  9. Jo
    Wednesday January 18th, 2017 at 05:18 AM

    First of all please don’t be so hard on yourself as these images you’ve captured are beautiful. You have a fantastic photography skill! As I told you before, I learn somethimg new every time when I read your post. Thank you so much for introducing these amazing men’s designers to us. Even though it was a fashion week for men, I still learned so much about upcoming trends in general from your post. While I love them all, Private White V. C. Is my favorite:). Another incredible post, my love.

    With love,

  10. Maggie
    Wednesday January 18th, 2017 at 05:22 AM

    You’re one of the few fashion bloggers that give such great concise descriptions of each brand so well. I think this is why Vogue had that whole blogger controversy because they don’t think bloggers actually blog anymore. However, your post completely proved them wrong. If anything, you wrote a way better recap than any of their editors.

    Maggie S.

  11. sharon
    Wednesday January 18th, 2017 at 06:37 AM

    You’re so lucky to have attended those shows, it’s my biggest wish and dream!
    I hope you had tons of fun and the pics you took are fantastic also, I think Nigel Cabourn is a cool one!
    Keep it going

  12. Eva
    Wednesday January 18th, 2017 at 11:14 AM

    Hello Thomas !!
    Great brand waht you share us. I tell you which one like me !!
    Barbour International is like you casual and sporty, BOBBY A I wish to pull up some funny sweaters for me .
    HARRY’S LONDON the suede sneakers with the fur you need them 🙂 is must have.
    The trench from NIGEL C. ..The great class and quality of PHOEBE, QASIMI.
    Anyway you have a good taste we know that!!

  13. Morgan Klein
    Wednesday January 18th, 2017 at 11:50 AM

    These styles are absolutely gorgeous! You’ve introduced me to so many new brands! Loved taking a look into men’s fashion as well because it’s something I don’t do too much! Thanks for sharing this!

  14. Lady Goldapple
    Wednesday January 18th, 2017 at 03:42 PM

    I love all the feature photo’s. You did a great job and they are not poorly as you yourself called them . I love the fact you had to check your socials in between the shows, hahah. It’s a bloggers-necessary, right?
    X Charissa from

  15. Aimara
    Wednesday January 18th, 2017 at 04:21 PM

    OMG! I’m obsessing these looks! I don’t know much about men’s fashion to be honest, but loved reading this post and looking at these photos!
    Thank you so much for sharing! Sounds like you had so much fun!
    Have a great day!

  16. Candace
    Wednesday January 18th, 2017 at 05:07 PM

    Sounds pretty exciting Thomas! I hope I get the chance to attend London Fashion Week one year. These pics make me excited about upcoming trends and I’m sure my boyfriend will enjoy seeing them!

  17. Jen
    Wednesday January 18th, 2017 at 05:13 PM

    What a beautiful recap, I have been looooving all the shows, too much inspo! ♥

  18. Caitlin
    Wednesday January 18th, 2017 at 05:38 PM

    You got to go to 20 shows?! Wow! Love the post 🙂

    Caitlin, Beauty & Colour

  19. Chardline Chanel-Faiteau
    Wednesday January 18th, 2017 at 07:34 PM

    You went to all of these show? IMPRESSIVE! And Barbour really killed it! I love their styles!

  20. Coco
    Wednesday January 18th, 2017 at 08:11 PM

    Bobby Abley was my absolute favourite. And hey, cool pictures!! Baci, Valeria – Coco et La vie en rose FASHION & BEAUTY

  21. Luke
    Wednesday January 18th, 2017 at 09:23 PM

    Great round up here Thomas, especially showing the eclectic and creative range of brands that showed at LFWM but don’t always get the attention they deserve. I can’t wait to see what trends and styles from this season you get your hands on!

  22. Christine Kong
    Wednesday January 18th, 2017 at 10:23 PM

    Wow, I cannot believe you attended 20 shows! What a busy week you had. All of these designers are amazing and I love the cool, streetstyle and edgy vibe of all of them. Many I am unfamiliar with since I am in the US, but I still love all the pieces that you featured. I love the clean lines of Phoebe English Man and probably are drawn to them the most since they also designed womenswear. Also love the drapey jackets and fabrics at Berthold. Such an amazing recap. xoxo, Christine

  23. Martin (ebylife)
    Wednesday January 18th, 2017 at 11:22 PM

    What a fantastic display of what’s to come in 2017!! As always buddy, i love reading about your adventures. Looks like you had a fantastic time in London 🙂 Thanks so much for sharing!!

  24. Samantha Mariko
    Thursday January 19th, 2017 at 12:50 AM

    I’m really digging the oversized and sporty trench! I’m trying to include both in my wardrobe for the upcoming season 🙂 thanks for sharing your insight from your experiences at LFWM 🙂

  25. Jen
    Thursday January 19th, 2017 at 05:28 AM

    OMG I have so many favorites I can’t even start to name them!! Really love the moto style of Barbour International since my husband rides motorcycles. Bobby Abley reminds me of Moschino. Super bold. witty, playful and unapologetic. Just love it!!! OMG anything military has a place in my heart! Private White V.C. was such a stunning collection, esp the coats!! And finally, monochrome looks are my jam so naturally my eyes loved all things QASIMI. Such a wonderful review!! Take me with you next time. 🙂

  26. Itzy
    Thursday January 19th, 2017 at 05:37 AM

    This is amazing! I really wish I could go to fashion week. I’ll just live vicariously through you.


  27. Leila D.
    Thursday January 19th, 2017 at 06:14 AM

    I love your recap, so sad that I didn’t go to any shows. The photos are amazing and I can’t pick a favorite, everything is so unique and amazing. Have a great weekend! xx

  28. MadCatFashion
    Thursday January 19th, 2017 at 02:00 PM

    I absolutely love your choices. Hope you enjoyed LFWFM.

  29. Jo
    Thursday January 19th, 2017 at 03:34 PM

    I always love seeing what London Fashion Week has to offer. They don’t call Great Britain, “Cool Britannia” for nothing! I’m constantly inspired by the Brits sense of humor and playfulness when it comes to fashion. Thanks for the sneak peek into the men’s collections. Looked like a really cool set of shows for the lads!

    xo, Jo

  30. Ria
    Thursday January 19th, 2017 at 05:15 PM

    Loving this look into the shows, thanks for sharing.

  31. francesca
    Thursday January 19th, 2017 at 06:20 PM

    That is so cool that you got to take part in Mens FW!!! I never really see what it is like so this is rad. Also, I’m so happy you have translation on your blog!! I just realized that and its very cool. So pro!
    xx F
    Frank Vinyl : A California Fashion Blog

  32. Morgan Ryan
    Thursday January 19th, 2017 at 06:29 PM

    Love these show highlights! There’s some really nice stuff coming out this season

  33. Lauren
    Thursday January 19th, 2017 at 06:45 PM

    Wow this looks like such a fun time! Loving your photos and recaps of each show!



  34. Danielle
    Thursday January 19th, 2017 at 08:27 PM

    I have always been so in love with mens fashion! I swear, my husband is my real-life ken doll and I could just play dress up with him all day (here’s to hoping when it’s time for kids I have a son, haha). Looks like you had a blast!

    xx, Danielle | Pineapple & Prosecco

  35. Deddeh Howard
    Thursday January 19th, 2017 at 11:38 PM

    I can’t read this but I am loving the collection, this is the new trend. Great post love.

  36. Laurelle
    Friday January 20th, 2017 at 12:03 AM

    It’s so neat to see what styles are coming in for men! I spend so much time focused on women’s fashion, I forget about men’s! Haha. After reading this I told my husband he need stop pick up some olive and pink pieces, but alas, he doesn’t care much about what he wears (much to my dismay 😉 It sounds like you had a wonderful time! Can’t wait to see your next post on where you stayed!

  37. Jenelle
    Friday January 20th, 2017 at 01:47 AM

    I had not heard of these labels either, though my knowledge of menswear labels is not as broad. The last few were my favourites, Private White in particular. Those fabrics look so lush! I love seeing these insights into the mens fashion weeks, thank you!! Oh and runway photography is difficult! It takes practice!
    xx Jenelle

  38. Iliana
    Friday January 20th, 2017 at 04:18 AM

    I love it all!
    When I read the title and first paragraph, I had to go get my boyfriend and we read your post together. He definitely enjoy it, all the collections where unique and exquisite. Our favorite was The Private White V.C. My boyfriend loves Fall fashion the most for it colors, patterns and layering, this collection has all of that!


  39. Gina Diaz
    Friday January 20th, 2017 at 06:20 AM

    Loving this post-Thomas! I can’t imagine being in a fashion week in London! that must be so exciting to be able to attend to so many shows and presentations all at once. Great styles and pictures!!!

    Xx, Gina

  40. Jordan Chapman
    Friday January 20th, 2017 at 07:00 AM

    I love reading LFW recaps! I went to LFW SS17 and SS16 and London’s vibe is unparalleled! I love going and really want to be back next season for all of the shows! Love this recap and can’t wait to see how you use this inspiration across your blog!
    Jordan xx

  41. Josie
    Friday January 20th, 2017 at 03:17 PM

    I love checking out Fashion weeks recap! Thank you for this Thomas and it’s so refreshing to read about the new MENS Fashion trends which I honestly never do hehe
    That is why I like following a male blogger work! Can’t wait to read more on your stay at the hotel!

    Bisous, Josie

  42. frank lin
    Saturday January 21st, 2017 at 09:26 AM

    Okay, now that I read your post I realize that I missed some great shows 🙁
    But I’m so happy that we met!! See you soon :)!

    xx frank

  43. Open Kloset By Karina
    Saturday January 21st, 2017 at 06:42 PM

    Hey Thomas,
    How are you?
    This show was Amazing, The Style and the Photos are so Cool, I felt Like I was there too:)
    Would Love to Go to see this type of Shows:)
    Love Kisses Open Kloset By Karina
    Happy Weekend

  44. Linh Dao
    Sunday January 22nd, 2017 at 05:58 AM

    Wow who knew men fashion is so nice! I love your recap of this! So great thomas! Thank you for sharing! I wish I could attend one in the future!

  45. Eric k
    Sunday January 22nd, 2017 at 06:42 AM

    20 shows??? wow
    This must be awesome and at the same time exhausting. these styles are all absolutely amazing and you have deff spent your time wisely there. i will be checking these brands and get myself some of these as soon as they are out.
    Thank you so much for sharing AW17 with us.

    Sunday January 22nd, 2017 at 10:17 AM

    Awesome! So much inspiration I bet? Loving all the colours for the new season’

  47. Atsuna Matsui
    Sunday January 22nd, 2017 at 11:02 PM

    These men looks from NYFW look so dope! Must’ve been inspiring to attend LFWM. The styled from Blood Brother and Berthold definitely are my favorites. Thanks for this share Thomas.

  48. Jenn Hanft
    Monday January 23rd, 2017 at 03:03 AM

    You did an amazing job capturing the clothing and styles of each designer and brand. I really love the different array of bold colors and cuts showcased in each set. I think my favorite have to be Blood Brother and Bobby Abley. I really enjoy the sharp, edgy looks and also the bold, fun looks. I can’t wait to see more posts on your experience with the different FW’s!

    XO Jenn

  49. diana
    Monday January 23rd, 2017 at 11:42 PM

    my favorite is bobbyabley too, love vivid colors and shapes. thanks for sharing with us, i hope next season i will be in London to meet with you hehe

  50. Yasmin
    Monday January 23rd, 2017 at 11:46 PM

    I’m really into the Balbour – I love motorcycle looks for men. And the more utilitarian pieces. One of the things I love about men’s fashion is the tailoring – it always looks so structured and well fitted.

    xx Yasmin

  51. Darya
    Tuesday January 24th, 2017 at 02:02 PM

    I’m keen on your favorite pieces and trends for AW17 which were shown at London Fashion Week Men’s. This is a great source of inspiration even for female!!
    Obsessed with colors on the last photo!

  52. marcy
    Wednesday January 25th, 2017 at 10:02 PM

    This post really made miss my Fashion week moments!! So jealous you are living this adrenaline Thomas!!!
    Enjoy the shows for both of us.


  53. Belle
    Thursday January 26th, 2017 at 02:16 AM

    Wowowowow Bobby Abley is truly wonderful. I’m not familiar with this designer but after seeing these photos I’m seriously enamored. I also love the soft robe coats on men. I think they are so fashion forward and very dapper.
    xx Belle

  54. michelle
    Thursday January 26th, 2017 at 11:57 PM

    So exciting! Growing up it was my dream to attend Fashion Week. It’s so interesting how each location varies – I’ve only ever attended NYFW and I tried to crash in Australia when I was there but that didn’t work out so well LOL. My photography tip is to take video with my phone and I use my DSLR for runways and presentations – and it really only works if you’re front row so I make sure to crash the front row every time LOL. As long as you look like you belong they don’t send you away 🙂

  55. Lolita Mas
    Monday January 30th, 2017 at 09:58 AM

    So many great collections and shows! Thanks so much for sharing!

  56. Darya
    Monday January 30th, 2017 at 03:29 PM

    Wow dear! Hope you had a great time at the shows! Love all the collections! Amazing designs and so colorful.

    Have a great week dear <3

  57. Natasha du Chen
    Tuesday January 31st, 2017 at 10:39 AM

    Very inspiring shows! Thanks for sharing

  58. dbrodowski
    Wednesday February 8th, 2017 at 08:58 PM

    Wow ,That post is perfect!

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