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Fashion Week Stockholm AW17

Fashion Week Stockholm AW17


Like I mentioned in my previous post, coming back to Fashion Week in Stockholm was very important for me on a personal level for so many reasons. It was everything I expected and more. I met old friends, made new friends and connections and had the time of my life. Enough about that though. What did Stockholm offer for AW17? As this is not a FW for men, there will be something for both ladies and gents in here. As usual the shows I attended are in alphabetical order to make it easier to keep track of what’s what.

Beckmans College of Design. The final-year students in Fashion at Beckmans have in previous years collaborated with Swedish fashion brands such as Acne, Back, House of Dagmar and Filippa K. This year, the project has expanded to Nordic designers – Danish 2NDDAY and Finnish Marimekko in addition to the Swedish fashion brands Hope, Oscar Jacobson, Whyred and Orjan Andersson. These six successful labels have generously shared ideas and techniques with the Fashion students, who have developed them and added their own creative universe. The result is twelve personal fashion collections created on the basis of each brand. Above are my three favorite looks from the show which also show the diversity that was displayed.

Busnel. An active lifestyle continues to inspire Busnel without losing the French heritage. The woman they picture for the autumn/winter 2017 collection is independent and feminine. She finds herself easily transforming her style for any occasion, from a dressy day in town to a casual day in the Alps. Highlights in the collection are the Thin Stripes, such as the long coat, straight trousers, short jacket and the pencil skirt. The idea of the tailored set is central in this theme. The Merinos is also a favourite part of the collection, which includes ready to wear pieces with an urban chic touch. The sensual shapes, multiple functions and the super soft fabric are the strengths of The Felted Wool theme. Bell sleeves keep showing up on the catwalk, but I don’t mind as they come in various shapes and forms.

Dailyroutine. The collection is inspired by the times we live in and the way the world around us is changing. The rebel has been given more space. The influence is dandy punk and how to protest silently. To break the standards. Daring to be your own hero, which is one of the core values for Daily Routine AW17.

Emelie Janrell. Coup De Grâce is the first full collection to be shown at fashion week, a premier collection that stands on its own; with vibrant colours ranging from purpur to saffron, embroidered pearls, shells and gems on delightfully seductive garments. The collection explores classic notions of femininity, craftsmanship as art and without compromising the empowerment of owning your own body. The absence of black as a shield is as apparent as working with exclusive materials, exceptional execution and power dressing the female shape.

Ida Sjöstedt’s collection is inspired by the animated movie with the same name (Belladonna of Sadness). It’s a dark tale of of a young virgin who makes a pact with the devil to become sexually powerful. As her power grows, the men around her weaken and this in the end leads to her ruin. It’s about the cliché of women being seen as innocent versus sexually strong is as much a contradiction as a symbiosis.

L’Homme Rouge’s collection Stompers is inspired by an imaginative, alienated group of young Swedish harbour workers. In a time of rebellion this group of social outcasts created a voice for themselves through provocative expression of re-worked luxury clothing they found in misplaced shipping containers. These shameless expression and the group’s do it yourself mentality inspired a whole generation to break free and manifest their discontent. The fact that yours truly photo bombed every single photo in Vogue’s coverage from the show made me use their pictures, so photo courtesy goes to Vogue/Luca Tombolini. This collection appealed to me in so many ways and not just because the models were hot (well, that too), but they made me think purple again. A color I’ve resented for so long.

Lazoschmidl. For their Velvet & Cream collection Lazoschimdl actually made a fashion show which made me smile. Their clothes are hilarious and toss in a bit of leopard and of course I’m sold. Think of the red light district in Frankfurt, Washington Boulevard in Los Angeles, installation art by Keith Sonnier and Bruce Nauman. Neon signs, broken hearts and the search for fast and eternal love. Classics of gay culture re-contextualized. Velvet and silk, lipstick on cheeks, the taste of liquorice and raspberry ice cream. Freedom. That’s Lazoschmidl for you!

Naim JosefiGANGS is a tribute to Yves Saint Laurent’s The Mondrian collection from 1965, where simple shapes with art-inspired patterns mark a new area in fashion: ready-to-wear. To keep it simple and accessible, Naim Josefi shows denim as the key fabric of the collection. Supporting sustainability, production is situated in Portugal and uses ecologic denim fabrics with a high-tech laser treatment to create the patterns. The laser technology reduces the water consumption by 80% in the washing process. Did we hear sustainability? Yes!

The Rodebjer AW17 collection is an embodiment of ferocious female power. Channeling the force and the explosive, brilliance of women able to sidestep all obstacles – the collection is eclectic and unapologetic, über-womanly and strict. All patterns in the collection are derived from organic shapes found in nature, the flowing multicolored pattern of peeling eucalyptus bark, the fleshy and sexual shapes of orchids or the near abstract dots of tiny, scattered forget-me-not flowers. Combined they create an intense camouflage serving to enhance, rather than hide, the personality of the wearer.

In Stylein’s latest collection, Timmervik, designer Elin Alemdar finds inspiration at home – from the sober, yet electrifying Scandinavian nature combined with genuine craftsmanship. With the brand’s signature minimalistic expression, Stylein presents its rawest and most honest collection to date. The color palette ranges from shades of black, navy and dark forest green to soft tones of icy white and bright orange inspired by sea backtorn.

Swedish Fashion Talents is a show hosted by the Swedish Fashion Council where they showcase new talents. Here we have three designers, Ama Awe, Johannes Adele and Naemi Gustavsson, who all came across with completely different looks and blew me away in different ways (that gold jacket, for real!). Swedish Fashion Talents is a project that the Swedish Fashion Council has been managing since this project 2005 when it started. The aim we’re striving towards is to support new fashion brands with their growth to become recognized within the fashion market. The talent program is being implemented in every way, within different projects, networks and activities such as fashion shows and exhibitions.

Valerie. This autumn/winter 2017 collection is inspired by a truly mysterious atmosphere flirting with the 80s, embracing women and their strong power. Seductively stylish and sometimes dangerous forces, set the theme this season. Their main influence comes from characters of science-fiction-horror, portraying an impossible love affair and an uncertain future.The forest, the universe and the supernatural become one in a new parallel world.

Velour by Nostalgi was certainly something! “It is time to take responsibility in menswear and give ”today’s man” a viable option!” This is the focal point for Velour by Nostalgi’s AW17 collection. The collection is a result of environmental activism and the “Anglophilic” look and attitude that prevailed in Gothenburg at the end of the 90’s and the early 2000’s. The look is basically 90’s British with knitted cardigans, pullovers, polo-like uppers in combination with a sporty silhouette. The color theme is brown, mustard yellow, green, old pink, black and navy, with added communicative thematic prints and patches.

The Whyred AW17 collection has been inspired by Aniara, a science- ction poem written by the Swedish Nobel Prize laureate Harry Martinson in 1956 about a spaceship of the same name. As well as the literary work itself, the sets created by the renowned Swedish artist Sven “X: et” Erixson for the 1959 production of Aniara, staged by the Royal Opera in Stockholm, provided many of the references. Erixson’s original drawings have been used for prints that appear on some of the pieces, injecting a kind of playfulness into the clothes and bringing interesting new elements to other parts of the design. And if there is only one single thing I’d want from the entire Stockholm FW it has to be the fur jacket to the left!

Which one’s your favorite?

Pictures courtesy of Fashion Week Stockholm.


  1. Mariann yip
    Sunday February 5th, 2017 at 08:28 PM

    Wow seems like you attended a lot of shows. I’m getting ready for NYFW and I’m a bit concerned with the hectic schedule but also looking forward to it!

  2. Gina Diaz
    Sunday February 5th, 2017 at 09:08 PM

    Hi Thomas!! so happy to see you posting again :))) how exciting you attended all these shows. The collections look so amazing, love all these great stylings. One of my favorites here is the Dailyroutine collection and the message behind it. Thanks for sharing, babe!

    Happy week ahead! much love, Gina

  3. Jordan Chapman
    Sunday February 5th, 2017 at 09:50 PM

    I’m so jealous of all of the fun you’re having this season!! Can I have everything in the Busnel collection, please?! It’s all so gorgeous and I’m excited to be in Paris during PFW!

  4. Eva
    Sunday February 5th, 2017 at 10:43 PM

    Hello dear!!!
    Such a great experience. I ‘m very happy for you.
    You make it a great work to show us and present these designers and brands.
    loved them and sending you love from Italy

  5. Christine Kong
    Monday February 6th, 2017 at 12:19 AM

    Wow…everytime I thought one brand was my favorite, I saw that I liked the next one more, then the next. I am seriously blown away by the talent in Stockholm and all of these designers. Not only do I love almost every single look for the women, the mens are equally fabulous and amazing! It’s hard to pick a favorite, but I definitely am drawn to the gorgeous knits of Busnel, the beautiful laser patterns of Naim Josefi, and the minimalism of Stylein. Thanks for sharing all these designers and their shows…what an experience! xoxo, Christine

  6. Jenelle
    Monday February 6th, 2017 at 12:47 AM

    Too many good looks to pick a favourite!! There are so many great woollen pieces in there too. Though that last lace up dress is a stunner. And that Busnel knit on the left was beautiful, so much extra volume! And I can not go past an all red look like that one from Rodebjer. Amazing!! Thank you so much for sharing these, both the mens and womens. So cool!
    xx Jenelle

  7. Kusum
    Monday February 6th, 2017 at 01:00 AM

    Can I just say this makes me so jealous!!! So amazing you are getting to be at all the hip and happening fashion shows this season. Loving all the designs and collections! I am going to be at a fairy smaller fashion show this week, at Neiman Marcus haha.

    xx, Kusum |

  8. Leila D.
    Monday February 6th, 2017 at 03:34 AM

    Hi Thomas, so great that you spent time with old friends and had fun at all of those amazing shows. I love all of them but my favorites would be Busnel and Ida Sjöstedt’s  Collections. Wishing you a great week. Xx

  9. Eric k
    Monday February 6th, 2017 at 04:03 AM

    Buddy, great to see you back.
    This looks like an amazing experience and it shows a lot about talented designers. always great to get back to what you have done before and meet old friends and reunite with all.
    I am definitely making this my trip, Stockholm Fashion Week and I love all the pics.
    Can’t wait to see more buddy

  10. Miki
    Monday February 6th, 2017 at 06:00 AM

    Sounds like you had an amazing time at Stockholm Fashion Week! This is a great recap. I love Busnel’s looks. They’re very simplistic but voluminous. The transition of Ida Sjöstedt’s from soft to hard is interesting. I’d love to see the pieces in between from beginning to end. Those two have looks that I enjoy the most. I booked a last minute trip to return to NYFW, and am completely unprepared. I wish I could pull from some of these looks, as I’d definitely buy a few pieces from both collections. 🙂


  11. Sharon Wu
    Monday February 6th, 2017 at 09:04 AM

    Wow Thomas! You got to see so many great shows and styles — I am jealous! Thanks for sharing such a wonderful recap with us. I won’t be attending any fashion shows this year so I’ll definitely be living vicariously through you lol! As always… xo, sharon

  12. Floortje
    Monday February 6th, 2017 at 10:38 AM
  13. Coco
    Monday February 6th, 2017 at 02:30 PM

    Thank you for the amazing report Thomas! I love especially Busnel’s chic coziness! I’m glad you had a fresh new start during these fashion weeks! Baci, Valeria – Coco et La vie en rose FASHION & BEAUTY

  14. Chardline Chanel-Faiteau
    Monday February 6th, 2017 at 03:56 PM

    Ooooh! These are some GREAT looks! I hope to go to Stockholm next year!!

  15. Aimara
    Monday February 6th, 2017 at 03:57 PM

    Wow! What a round up!!!!!!
    So glad you had a great time! Thanks for sharing!
    Personally, I didn’t know anything about Swedish Fashion, but these are amazing!
    Definitely worth checking out!
    Have an awesome week ahead,

  16. gracie
    Monday February 6th, 2017 at 06:26 PM

    Looks like you went to some amazing shows !!!! I think my fav was the Busnel. I have never heard of them but looks like they have fun casual pieces. I am headed to NYFW on Thursday and cannot wait. It’s my first one ! Thanks for sharing your fabulous week !!!
    xx, gracie

  17. Jo
    Monday February 6th, 2017 at 08:04 PM

    What a detailed recap of Stockholm Fashion Week! You did it again, my love. I felt like I was right there with you watching every single amazing show while reading this post. You definitely have so many talented designers in Stockholm. While I love all the men’s and women’s designers equally here, Emelie Janrell with classic notions of femininity is definitely my favorite. The rich color and beautiful print from the 1st outfit is absolutely stunning (you know how much I appreciate the prints!). Thank you so much for taking your time and sharing all these with us.

    With love,

  18. Ria
    Monday February 6th, 2017 at 08:18 PM

    Woah, love these. Especially Ida Sjöstedt’s collection and Rodebjer. So me.

  19. Lauren
    Monday February 6th, 2017 at 09:30 PM

    Wow, these photos are so great! It really looks like you got to experience such a good variety of shows during fashion week. Love your recap!

  20. Anthony @oh_anthonio
    Monday February 6th, 2017 at 11:26 PM

    Sounds like you had an awesome time and got to see so many good shows during fashion week. Love these recaps too. I’m particularly impressed with Velour!

  21. Stephanie
    Monday February 6th, 2017 at 11:28 PM

    So first of all, I just read your little bio beneath your photo on the righthand side of your blog I think for the first time all the way through, and just had a good laugh at how you compare your blog to IKEA – has it always said that? Made me love you all the more! Haha! These collections are all genius, but I have to say my favorites are definitely Busnel (omg their knits look SO cozy) and Dailyroutine (there’s something about combining dapper styles and a little punk flair together that just gets me). I’m glad you had such an amazing time!

    Stephanie //

  22. Danielle
    Monday February 6th, 2017 at 11:56 PM

    I love living vicariously through these amazing adventures! Love the 80s vibes that Valerie is giving off and dying over those Busnel sweaters!

    xx, Danielle | Pineapple & Prosecco

  23. Dom
    Tuesday February 7th, 2017 at 12:26 AM

    Wow it looks like you had an amazing time Tommy! Why didn’t you walk the runway with your fab self?, lol. In all seriousness, I love the recap and love all the vibes of these outfits!
    Have a great week!
    Take care,

  24. MadCatFashion
    Tuesday February 7th, 2017 at 12:38 AM

    Wow! Those all looks are just great ! You inspired me a lot! Thank you for sharing it !

  25. Morgan Ryan
    Tuesday February 7th, 2017 at 12:50 AM

    Loving those beautiful neutral tones with the soft pinks from the Busnel collection!

    I bet this was an amazing show 🙂


  26. Maggie
    Tuesday February 7th, 2017 at 01:44 AM

    Dang, I’m so jealous you get to attend so many amazing shows! I love the knitwear from Busnel. The shape and the draping are super on point! I also love Stylein’s collection. It’s very minimal, but the tailoring is absolutely gorgeous. Thank you so much for sharing. Always look forward to your fashion week posts!

    Maggie S.

  27. Josie
    Tuesday February 7th, 2017 at 03:09 AM

    Oh la la how gorgeous are these pieces! I have to say, I fell in love with Busnel collection: those oversized sweater ( which look super comfy by the way ) are such statement pieces. I’ve been loving bell sleeves in almost every shape so I totally adore the ones they presented!

    So glad to see that you went to different kinds of show and loved the experience! I have never been to a Fashion show and wonder how one can get an invite! How does it work? You should do a post about that since you seem to an insider 😉

    Bisous, Josie

  28. Jen
    Tuesday February 7th, 2017 at 03:10 AM

    I think you need to go to every single fashion week and write a review of all the designers because your reviews are always right on!! I really love Busnel and the Merino knits they incorporated. The collection was so soft and feminine. Velour by Nostalgi was also a great set! I really resonated with the collection. Probably because I’m a child of the 90s. Lol. Loved reading this post!! Please review more fashion shows!!!

  29. Morgan Klein
    Tuesday February 7th, 2017 at 04:46 AM

    I cannot believe how many shows you attended! Your post just kept getting better and better. I loved reading about all of these amazing collections!

  30. Iliana
    Tuesday February 7th, 2017 at 06:42 AM

    Whao so many good garments but I got to say my favorite is Busnel ? It’s right up my alley!
    Please keep the FW posts coming, I’m enjoying them…

  31. Ben Heath
    Tuesday February 7th, 2017 at 09:40 AM

    Those Dailyroutine outfits are really cool; like the monochrome and shades of grey. Plus, tailoring is always a favourite! Is Stockholm Fashion Week also fun in Summer? I’m really considering coming along!

    Ben |

  32. marcy
    Tuesday February 7th, 2017 at 09:46 AM

    Thomas lets change lives ok? hahahaha I can cover the shows for you. Im so jealous you are feeling this adrenaline of seeing the shows, looking for new trends, meeting new people, meeting designers. While im in Tanzania I will stay tuned reading your post. Really have enjoying reading the coverage, please keep posting and enjoy every min of it.


  33. Open Kloset By Karina
    Tuesday February 7th, 2017 at 12:19 PM

    Hey Thomas:)
    Welcome Back:)
    Missed your Posts and I was waiting for another Fashion Week Post:)
    Love the Photos and The Style and Looks are so Amazing:) These Designers are So Unique and Loved Everything:)
    Wish you Happy Day and Can’t wait to seee the next One:)
    Love Open Kloset By Karina

  34. Bryanna
    Tuesday February 7th, 2017 at 05:47 PM

    Beckmans College of Design, Dailyroutine, Ida Sjöstedt, & Naim Josefi’s white suit… Oh my goodness! I’m blown away by how much talent you witnessed! I was actually wondering where you were this week, but I completely understand now. Such an amazing experience for you and I’m glad you had so much fun making new friends and reuniting with old ones! Ugh, seriously so jealous!

    xoxo Bryanna | Coming in Clutch

  35. Candace
    Tuesday February 7th, 2017 at 08:39 PM

    Ok you’re the 2nd blogger I’ve seen talk about Stockholm Fashion Week and you’re making me wish even more than I could have gone! I feel so inspired from seeing your pics from the shows. I’m a huge fan of the bold prints and neutrals 🙂

  36. diana
    Tuesday February 7th, 2017 at 09:57 PM

    I have friends on Sweden, who are bloggers too. And I always wondered about Fashion Week, maybe one day I can finally be a part of it too. Loved all collections!

  37. Deddeh Howard
    Tuesday February 7th, 2017 at 09:59 PM

    I’m loving all these looks on the runway. Thanks for sharing Thomas.

  38. Yasmin
    Tuesday February 7th, 2017 at 11:02 PM

    Loved Nasim Josefi. And also love how talented the student designs are. They look so well done and professional. These are all fabulous shows and so diverse in their fashion. It must have been a fulfilled and exhausting week to attend that many shows!

    xx Yasmin

  39. Rachel
    Wednesday February 8th, 2017 at 04:56 AM

    Wow so many amazing look. Love them all.
    xoxo, Rachel

  40. Laurelle
    Wednesday February 8th, 2017 at 05:47 AM

    Oh, so many lovely pieces!! I really liked the cozy knits from Bunsel and the structured pieces from Stylein!! SO glad you got to go and that it was such a great experience for you!

  41. Samantha Mariko
    Wednesday February 8th, 2017 at 08:56 AM

    I’m so glad you enjoyed Stockholm fashion week! It’s so hard to decide which designers I like because they are all so awesome and unique in their own ways.. I do like the oversized silhouettes though! thanks for sharing these looks!

  42. Jo
    Wednesday February 8th, 2017 at 05:40 PM

    I’m am so obsessed with Naim Josefi’s collection! There’s vintage-inspiration, art-inspiration, and sustainability. I’ve died and gone to fashion heaven with that trifecta!

    xo, Jo

  43. dbrodowski
    Wednesday February 8th, 2017 at 09:15 PM

    Wow ,That post is perfect!

  44. Aleksandra Ladygin
    Thursday February 9th, 2017 at 02:06 PM

    Amazing show, I am glad to know you have enjoyed it!
    i would like to be there as well…! I like especially purple coat(dress?)
    It is a dream for me! Thank you for the inspiration!

  45. Lady Goldapple
    Thursday February 9th, 2017 at 05:00 PM

    What a great shows you’ve seen. I especially love the bell sleeves from Busnel. So elegant. I can only imagine that you had a great time and if you also have seen some good friends it’s fabulous. X Charissa

  46. Bernice
    Friday February 10th, 2017 at 12:51 PM

    Looks like you were exposed to great experiences and fashion at fashion week! The designs are breathtaking and edgy xx

  47. Thai Lam
    Friday February 10th, 2017 at 06:00 PM

    All these looks are great! I might see a little bit of the 80s

  48. Atsuna Matsui
    Saturday February 11th, 2017 at 04:30 AM

    All these looks from Fashion Week look so killer! I particularly love the Busnel brand line of clothes. That style is totally up my alley. i hope to attend fashion week myself one day.

    Saturday February 11th, 2017 at 07:01 PM

    Oh my Goodness! Busnel is AMAZING! It’s such an exciting time of year and it’s so nice that you always mention personal reasons as well as catching up with friends! I bet this is why you are loved in the industry 🙂

    Big Love,
    Tatyana xoxo

  50. Michenn
    Saturday February 11th, 2017 at 10:15 PM

    Stylein is possibly my fave for how beautiful and minimal it looks. Also, this looks like such a blast! It must have been so exciting to be there!

  51. Darya
    Sunday February 12th, 2017 at 12:32 AM

    Great blogpost dear! So many beautiful looks! Thank you


  52. maria rosaria rizzo
    Sunday February 12th, 2017 at 07:02 PM

    Really love your style ! Kisses from PARIS
    Xo xo

  53. Helen Chik
    Monday February 13th, 2017 at 09:38 AM

    I would love to attend a fashion week in Europe because theres just so much style both on the street and on the runway! The shows look amazing and how exciting that you got to see so many!!

    Helen xx

  54. Michelle
    Wednesday February 15th, 2017 at 05:23 PM

    Until I read the photo credit I thought you took all these shots and I was about to say congrats on front row for all the shows LOL. I find that unless you’re in the front it’s really hard to get a good shot. I was second row yesterday (couldn’t sneak in the front because I was in a group) and it’s just not the same. That said, sounds like a great round of shows! I see some really strong looks that are totally giving me inspo that I need to re-create ASAP.

  55. Cece Lam
    Friday February 17th, 2017 at 02:06 AM

    Thomas!! This post is so lovely and I’m very happy to live through your fashion show experience! The photos are amazing and I’m obsessed!! <3 Thanks for sharing this beautiful experience with us, Thomas.

  56. Zunera Serena
    Friday February 17th, 2017 at 03:09 PM

    Love your blog! 🙂

  57. huyen tran
    Monday February 20th, 2017 at 02:17 AM

    I am so loving the Busnel line!! It reminds me a lot of my style and something I can see myself wearing haha. Looks like you had a lovely time. I wish I had time to attend a fashion week event!

  58. Natasha du Chen
    Monday February 20th, 2017 at 10:15 AM

    So inspiring! I wish I could one day visit Stockholm fashion week!

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