For Fashion Week Stockholm I had the pleasure of staying at Hotel With Urban Deli. A very memorable experience for many reasons and with the ultimate distance to the fashion venues (2 minutes walk) and everything else you need to see and experience in Stockholm. First of all, Hotel With (as I’ll refer to it from now on) is not your ordinary hotel. Actually it’s part of a concept that took Stockholm by storm when Urban Deli launched it’s unique mix of a restaurant, bakery, food store, bar, food hall and lounge back in 2009 and quickly became THE place to hang out at. Their success was so eminent that they went on to launch their concept throughout the city and now can be found at three hotspots in Stockholm. The latest addition to the Urban Deli franchise is a hotel situated under one of their concept hangouts. Yes, you heard me right. Under. The whole hotel is underground. Unlike other hotels who make pride of having sea views or what not, Hotel With takes pride in the fact that their rooms are underground. At first the idea seemed kind of claustrophobic even to me who’s used to top floor suites with views in all directions, but here’s why that’s not the case.
The rooms at Hotel With are equipped with all the amenities you’d need for a shorter or even longer stay and despite the rooms being on the smaller scale (fright not, Americans, even you will survive) my room was one of the most comfortable experiences I’ve had in a hotel so far. As the rooms are soundproof you could play music as loud as you’d ever want streaming your Spotify list straight from your phone or computer on their 48″ TV with built in subwoofers with a quality that even made my home stereo system sound skimpy in comparison. If you happen to be lucky enough to have a partner (or having “met someone over a few drinks”) you could also uh, enjoy the pleasure of each others intimate company without having the slightest fear of being overheard. That goes both ways. I wasn’t bothered by anyone or anything in my room during my stay either as all I could hear was my soothing music from my Spotify playlist and smell from my scented candles.
I love the fact that the hotel even advertises itself with the following: To guarantee a perfect night sleep we have equipped the rooms with comfortable beds, nice bed linen and soundproof doors. On top of that there’s no disturbing sunlight! If you are interested in tech specs; all rooms have extra large TVs, good sound system as well as probably the fastest wifi in Sweden! I seriously didn’t miss the “disturbing” sunlight at all when I was there and the wifi was fast as heck. After days filled of hectic running between fashion shows, events and parties, the comfy bed was perfect to crash in.
The bathrooms are small, compact, but designed with perfection and just as the rooms, every detail is thought through. This time I didn’t take my entire beauty routine with me. I just hade some organic body shower from c/o Gerd, an addictive mineral dry paste from Björn Axén and a foundation from Smashbox to make me ready for both the fashion shows as well as a photo shoot I squeezed in during my hectic days (pictures from that will come later on).
As always (well, almost) I once again wanted my hotel room to feel like home and thus brought a few magazines (Wallpaper has seriously been a fave of mine for approx 20 years now) as well as these candles from Kårby Organics which I recently discovered. Not only do they fill the room with a lovely scent (as you maybe noticed, I had one in the bathroom too), but they’re also completely organic and you guys know by now how much I care about my products being just that. The fact that they’re Swedish doesn’t hurt either.
After a night well slept there’s a huge and healthy (and organic) breakfast buffet available for you and the restaurant and bar serves everything from lovely brunches to tasty dinners and the concept of Urban Deli is that you can come here to chill out with friends, work while listening to your favorite music or just drop by the organic food store and food hall and make both yourself and the environment a favor.
Like I mentioned, the food store and food hall are fully equipped with all your organic favorites and no, organic doesn’t mean tasteless, or horribly expensive. When you do it on a large scale like Urban Deli does, it’s just like going to the supermarket, but with a good conscience. And I do admit I had to buy my guilty semi healthy snacks every night before bed. Before heading to my room I did spend time in the cozy lounge area to catch up with all my social media and what better way to do that than surrounded by people as the buzz of urban city dwellers make the perfect backdrop for your experience.
So whether or not you’re looking for a staycation and staying in the hotel for a whole weekend (as you seriously don’t need to leave the premises for anything) or a vacation close to everything in Stockholm, I’d say give Hotel With Urban Deli a go. In the summertime they also have a rooftop terrace with a view over entire Stockholm and I can’t wait to experience that. I’m so privileged to get to try out hotels in my own city, but then again, that makes me the perfect tour guide and my offer still stands: If you ever visit Stockholm, get in touch and I’ll give you the tour of a lifetime!
For all my loyal readers Hotel With Urban Deli is offering a 20% discount on all stays until March 31st as well as from June 22nd to August 14th.