It is with great pride I present this collaboration sponsored by Stayhard. This entire outfit is from their webshop and consequently I only chose Swedish labels to wear. Why? Well, I think most of you know why. I love showing the diversity of brands, both big and small, Sweden has to offer and somehow make you look further than H&M when it comes to Swedish fashion.
As for Stayhard, we go way back. The company was founded in Sweden back in 2005 after an inspiring trip to New York where the founders, Daniel Möller and Joakim Naumburg, discovered several labels that weren’t available on the Swedish market. From having began from a small storage space at Joakim’s parents’ house, Stayhard now is a multinational enterprise with customers in 28 countries and have a wide variety of brands from all over the world. Webshops like these have existed for women ever since the beginning, but for us guys the selection out there hasn’t been all that overwhelming. This is a gap Stayhard filled already 12 years ago and during the years they have introduced and re-introduced me to several brands. As for my outfit, it’s as mentioned, head to toe from Swedish designers whom I’ll briefly introduce you to in case you didn’t already know them.
The cap is from WESC, a premium streetwear brand born in the streets of Stockholm, offering
innovative and contemporary clothing and accessories for the intellectual slacker who is seeking to express originality in a world of uniform thinking. Growing up, WESC really was the thing to wear and they have also been big in skating apparel around the world and the white cap puts a boyish innocence into this monochrome look, don’t you think?
The ripped jeans are from Dr. Denim. This is a brand I’ve been aware of for a long time, but haven’t used before. The family owned business based in Gothenburg was started in a basement (funny how so many innovations take place in those, right?) by two brothers who were inspired by their grandpa who always saw beyond obstacles. Dr. Denim has taken form as a brand where perfect fit, price and total experience reach far beyond seams and buttons, such as in the ones I’m wearing which come with a lot of stretch and comfort despite being a really skinny fit.
The jacket and tee come from a brand called Things To Appreciate. It is a Swedish brand founded in 2012 who offer fashionable street clothes for the trend-conscious. Their collections are developed for each season and their goal is to offer high end street clothes. All of their denim is produced and distressed by hand in the European Union and as you know me, just keep a lookout on a post about this brand and their messages of freedom and tolerance conveyed through street fashion.
The Cloud Desert Mono kicks from Jim Rickey come with a reptile pattern, but rest assured, no reptiles were harmed in the making of these shoes. Jim Rickey stands out in the market by providing timeless high-quality footwear and premium lifestyle accessories with reasonable pricing. All of their products are designed in their Stockholm studio to provide functionality in footwear and accessories with an exceptionally close attention to quality, sustainability and details.
This post is sponsored by Stayhard, but all views and opinions are my own.