If you read my “About me” to your right on my page, you’ll see I describe my blog as the IKEA of fashion. This outfit basically goes to prove how this works, head to toe, (well, head excluded, if I’m not going to tell you what hair products I use, which I will not). It’s all about having good basics and spicing it up with some more exciting pieces. This is actually the first time I use my punch line as my title for a blog post and having been at it for a while, it’s about time I show you how it’s done.
The location of this shoot reminds you of an Italian piazza and is a hidden gem in Stockholm which I’ll not share unless someone asks (or actually recognizes the place). The mood of an Italian piazza set the mood for this post and despite not mentioning anything Italian, apart from the obvious Gucci tote, this is a small prequel to my visits to all the fashion weeks in both Europe and NYC this summer. I won’t get into that too much, but all fashion capitals have their own style and whereas this would go unnoticed in London, it suits very well in Milan or Florence.
Back to IKEA country however. How to make something affordable look good is actually quite simple. You pick something affordable, something in the mid segment and something high end. You don’t have to go Gucci just to create an outfit, but could replace the tote with something similar from for example H&M and you’d get away with it. It’s all about how you wear it. This green blazer for instance is from Cubus, a Norwegian high street retailer which offers affordable basics. Personally I hadn’t even set my foot in one of their stores until I recently discovered they make not only affordable, but stylish menswear too.
Combine that blazer with this floral pattern from the Swedish brand, Ciszere and you’ll have a sober, but fun look which is both stylish and playful. Ciszere specialize in shirts of great quality and are currently redefining the boundaries of casual and well dressed, which might as well describe my style in general
When it comes to details, there’s not much jewelry we men can wear, but to make a statement, I’ve added a wooden watch from Original Grain to this outfit. Yet another wooden watch, you say. Well, personally I have not worked with the well known wooden watch brands out there as I don’t believe in them. I believe in them as little as I believe in your typical Daniel Wellington watch and that’s to say, not at all.
What makes Original Grain different from other wooden watches is that all of their wood is reused. The watch I’m wearing, for example, is made out of old whiskey barrels and has an exclusive feel of American oak combined with exquisite details to it. I’ve talked about the importance of giving back to the community before. By each watch sold, money is donated to The Forest Garden Program, which is a simple, replicable and scalable approach. By planting specific types of trees and crops in a systematic manner over a four year period, families can change their lives forever. Forest Gardens provide families with sustainable food sources, livestock feed, products to sell, fuel wood and up to a 400% increase in their annual income. Sustainability is how we build a better world. If you feel like building a better world yourself, you get a 10% discount on your purchase from Original Grain Watches by using the promo code THOMAS10.
Now off to saving the planet and building an affordable, luxurious, yet sustainable wardrobe!