I’m all about basics, but basic doesn’t mean boring. Enter American Vintage. It all began with t-shirts. The most basic piece out there, yet so complicated and from there the challenge and vision of taking the t-shirt to the front lines of fashion began. At a quick glance it looks like all basics, but American Vintage is so much more than just that. The brand sees every creation as a layer of human skin, an extension of your own body so to speak. That’s how personal, intimate and heartfelt American Vintage is. The colors are earthy with hues of green, maroon, gray and blue. These are collections for you who have an eye for fashion even when it comes to everyday wear.
There’s always a surprising seam or other detail, a perfect fit or a hue of a color you’ve never even thought about. That’s what American Vintage is all about. Why a French designer has decided to call his brand American Vintage is something I don’t know the answer to, but Mickaël Azoulay who founded the company back in 2005 travels around the world seeking inspiration from street fashion and all collections and pieces are named after American cities and places so I guess he likes the US just as much as I do. One thing is sure though. I’m eternally grateful for the fact that I got to spend time in America when I was growing up. Going to school in America. Being an American. It sure helped to kill my almost mythological expectations about the country (it didn’t look anything like Beverly Hills 90210), but it also strengthened my belief in that the world’s most powerful nation is just that, no matter what the political situation over there is right now.
I chose to keep this sweater with pockets really simple by pairing it with black jeans and, well, you know me, white kicks. This is as basic as it gets, but bare along me as there’s more to come. When it comes to fashion you should always add your own touch to it and that doesn’t just apply to fashion. Whatever you do in life, make sure it reflects who you are and what you stand for. There’s nothing more boring than being basic, so spice it up whether it’s your closet, your cooking, or where to travel to next (don’t choose that safe place you’ve been to 25 times just because it’s convenient). Go out there and discover the world.
Another reason I wanted to keep this as basic as possible is the reason that the shoot took place outside a school next to where I live. I’m somewhat too old to fit in with the students, but putting on a glamazon look for this place would have been overdoing it and being here rewoke memories from when I actually was a young student. Not sure I’d want to be that again though. Too much drama over small things, although I do sometimes miss the times when your only worry in life was if you’d ace that math test in 9th grade (I never did) or if you had the coolest toy around (I always did).
This is the part where my photographer Timothy almost fainted as we climbed up on my rooftop to take a few shots, but we were short of light and I didn’t want to torture him all too much by being up there, but I still want to show you some more American Vintage pieces such as the duvet jacket and the lovely print on the tee. As some of you know I’m deathly scared of heights, but for some reason I’m not scared up on my rooftop. Go figure. You’ll be seeing a lot more of rooftop pictures in future posts as this is the perfect place to shoot really. A sunset with the city as the setting, I mean, nothing beats that. And oh, stay tuned for more American Vintage to come as I’m not done showcasing them quite yet.