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Is The Influencer Market Saturated?

Is The Influencer Market Saturated?

Life itself
My spontaneous answer to the question in the topic would be: yes, there are not enough people to follow everyone giving themselves the title influencer anymore. Or are there? I still see potential growth in influencer marketing, but I think it’s time for a redefintion of the word itself. What is an influencer nowadays? I believe we have several different categories. I would probably divide them into three main categories: traditional influencers, people good at a certain something, and thought leaders. The first category, the traditional influencers, is the one that basically makes me react every time someone tries to call me one. My journey as an influencer has never been to promote things per se, but to take people…
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