As my schedule was a bit hectic in Milan, I unfortunately couldn’t fit any outfit shoots in it except this one, taken outside the beautiful cathedral ‘Duomo’ of Milan and although I could go on talking about churches forever, being the history nerd that I am, I’m actually going to talk about shoes and family. However those go together you might ask, but trust me, they do, just as [insert whatever] and family does as family is the core of our life.
I’ll give you some background to what I’m rambling about. The shoes in this outfit are from M.A.M.B | OSLO |and as you’ve already seen the Gucci tee and Things To Appreciate jacket before, I don’t need to tell you much about them, than the fact that message of freedom on the back of the jacket marry well into this shoe brand.
M.A.M.B | OSLO | is a Norwegian ready-to-wear shoe and clothing brand created by Me and my Brothers fashion agency. The project launched in December 2014 with a sneaker collection and a clothing line was launched in August 2015. They design simple and functional pieces with a clean line and an urban, yet classic focus in the fitting. Their work is a mixture of urban aesthetics and traditional craftsmanship.
Their look embrace the everyday wear and is influenced by the underground feel and urbanised culture of Oslo. If you would have asked me a few years ago I would have said, what on earth that meant as Oslo (capital of Norway, if someone still is unsure of where we’re at) has for most parts of my life been a somewhat underdeveloped, boring city and the awkward hillbilly relative compared to Stockholm, but my opinion about Oslo has changed, thank God. Oslo is a truly vibrant city with an urban feel to it and so many things are coming out of there right now. Their music scene is bustling and I’ll actually have to write a whole other post on that as I could go on forever about Norway, but I won’t. This post is about the M.A.M.B. | OSLO | project, which started as an idea and dream of the people working at Me & My Brothers (M.A.M.B.).
The company is run by two brothers and a crew of like-minded people considered as “adopted to the family”, hence the name Me & my Brothers (M.A.M.B.). The company started as a “boyhood-dream”, with a goal to dress and gather as many “brothers and sisters” to their vision of fashion as possible. The dream finally came true and has grown even bigger every day since it all started, which was as recently as 2014. So where does family come into this? On their page, M.A.M.B say “Family is the first essential cell of human society” and that couldn’t be more true. Family is what has helped me through tough times in life and family does not just mean blood relatives. Just as M.A.M.B. considers their customers, partners and followers as family, I consider a lot of you out there as mine. With that said I’m glad to be a part of the M.A.M.B. family and hope you will find it worthwhile to join our family too.